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Tag Archives: Social Networking

Ten types of Innovation – Concluding notes


With article on Bigbasket, the ten part innovation series comes to an end. When I understood the innovation types (created by Doblin) way back in 2011, my idea was to apply it from Indian context and make case studies fitting various types. It took two long years for me to complete this series with decent […]

Top five for Twitter


The micro blogging platform Twitter has emerged as a powerful medium to exchange short messages called ‘tweets’ which has a maximum of 140 characters. Introduced as a social networking platform, this small yet powerful idea has outgrown itself to emerge as one of the powerful marketing tools. If you are a small and medium business […]

Top Five for LinkedIn


The professional networking tool LinkedIn has emerged as the largest online network with more than 9 million users. Unlike the social networking sites Facebook, LinkedIn is the tool for professionals to do serious business. Whether you looking for a new job or forging new business partnership, LinkedIn is the tool you should look forward to. […]

BOOK REVIEW : The Long Tail


  Price: 275 INR Author: Chris Anderson The Business world has gone through disruptive changes during the past decade – one of the main reasons being content (ex: music, books, photos) is created, maintained and consumed. Internet was instrumental for fueling this change, thanks to digitization of anything and everything. The new ‘digital’ way has […]