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Tag Archives: Publishing

Ten types of Innovation – Concluding notes

16-Sep-13

With article on Bigbasket, the ten part innovation series comes to an end. When I understood the innovation types (created by Doblin) way back in 2011, my idea was to apply it from Indian context and make case studies fitting various types. It took two long years for me to complete this series with decent […]

Innovation – Type8 –Channel [Case: New Horizon Media]

04-Dec-11

In our ten part Innovation series, let us look New Horizon Media’s channel innovation as the eighth article. The book publishing business has gone thru multiple changes in the recent years, which I have been covering in my part articles. India, with diversified set of languages offers significant opportunity for the publishing industry both in […]

The Long Tail of book publishing

26-Nov-11

My previous post about Long Tail, primarily highlighted the concept behind this new model, based on the book written by Chris Anderson. The concept of Long Tail can be applied to any industry/business. This is mainly because any traditional setup today can go ‘digital’, thanks to the Internet. As a book lover, I thought of […]