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Tag Archives: Long Tail

Book retailing: Traditional v/s online

15-Jun-13

Recently I had a casual conversation with owner of a large scale book store. His is a family owned business, been in book retailing for decades with great passion for reading. Upon further discussions he mentioned about his book retailing business heading south (for months together) due to the emergence of e-commerce portals like Flipkart. […]

Innovation – Type8 –Channel [Case: New Horizon Media]

04-Dec-11

In our ten part Innovation series, let us look New Horizon Media’s channel innovation as the eighth article. The book publishing business has gone thru multiple changes in the recent years, which I have been covering in my part articles. India, with diversified set of languages offers significant opportunity for the publishing industry both in […]

The Long Tail of book publishing

26-Nov-11

My previous post about Long Tail, primarily highlighted the concept behind this new model, based on the book written by Chris Anderson. The concept of Long Tail can be applied to any industry/business. This is mainly because any traditional setup today can go ‘digital’, thanks to the Internet. As a book lover, I thought of […]

BOOK REVIEW : The Long Tail

20-Nov-11

  Price: 275 INR Author: Chris Anderson The Business world has gone through disruptive changes during the past decade – one of the main reasons being content (ex: music, books, photos) is created, maintained and consumed. Internet was instrumental for fueling this change, thanks to digitization of anything and everything. The new ‘digital’ way has […]