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Tag Archives: iPhone

BOOK REVIEW: The new age of Innovation


Author(s): CK Prahalad and MS Krishnan The context of innovation has been over the years. In the world of business (especially the ones which are consumer centric) providing superior ‘customer experience’ has become the core, on which organizations build their competitive advantage. However building this customer experience (which varies from one customer to other) is […]

BOOK REVIEW : The Long Tail


  Price: 275 INR Author: Chris Anderson The Business world has gone through disruptive changes during the past decade – one of the main reasons being content (ex: music, books, photos) is created, maintained and consumed. Internet was instrumental for fueling this change, thanks to digitization of anything and everything. The new ‘digital’ way has […]