I recently read a brilliant (and hugely popular) article on the HBR Blogs. Readers of Dilbert too would recognize how this buzzworks are getting irritatingly more prevalent. Few people would disagree with what the author says, but continue to use most of these phrases in our work – in both internal communication and in external communication with customers and partners. There is a general perception of “smartness” when a person uses many of the terms mentioned there.
Referring to people as “resources”, time as “bandwidth” are other examples of the same – “We are constrained on the bandwidth front” makes you sound smarter than “We don’t have the time”. “I’m in the process of socializing this initiative among the various stakeholders” makes you sound smarter than, “I’m talking to the people about this to get support”. “Leverage”, “(Doesn’t) get the big picture”, “Evangelize” and “cross-functional” are among the other buzzwords thrown around. Deep down I don’t think anyone enjoys talking or writing like this, but this seems to be endemic and people continue doing this because everyone else does it.
Narayana Murthy was bang on when he said in one of the interviews, “In India, articulation is mistaken for accomplishment” – and using these phrases is associated with better articulation…. and since usage of these phrases is a global phenomenon, looks like Narayana Murthy’s observation seems pertinent to not just India.
So, here is my New Year resolution. “Cut out the buzzwords and keep it straight”. “In the process of” can be dropped from most sentences that you write and so can “productivity enhancement” and “organizational synergy”. It wouldn’t be a bad idea to keep a check list of these buzzwords handy so that you can “check” every mail to cleanse them of these before hitting the Send button.
Keep it simple! — NWritings