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Tag Archives: Apple

Product discovery – what exactly you call as “product”?

31-Oct-13

For my related post on involving customers during product development by making them co-creator, one of the readers comment that the same approach will not work in every product development. By involving customers during product development, it might look like a “service” to the customers by taking example of Google v/s Apple way of building products. […]

Product quality as an experience

23-Oct-13

“It’s in Apple’s DNA that technology alone is not enough — it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing and nowhere is that more true than in these post-PC devices,” –  Steve Job’s statement during iPad 2 release I was able to relate well […]

BOOK REVIEW: The new age of Innovation

26-Feb-12

Author(s): CK Prahalad and MS Krishnan The context of innovation has been over the years. In the world of business (especially the ones which are consumer centric) providing superior ‘customer experience’ has become the core, on which organizations build their competitive advantage. However building this customer experience (which varies from one customer to other) is […]

BOOK REVIEW : The Long Tail

20-Nov-11

  Price: 275 INR Author: Chris Anderson The Business world has gone through disruptive changes during the past decade – one of the main reasons being content (ex: music, books, photos) is created, maintained and consumed. Internet was instrumental for fueling this change, thanks to digitization of anything and everything. The new ‘digital’ way has […]