With article on Bigbasket, the ten part innovation series comes to an end. When I understood the innovation types (created by Doblin) way back in 2011, my idea was to apply it from Indian context and make case studies fitting various types. It took two long years for me to complete this series with decent satisfaction.
Innovation has gone beyond building a particular product or service. By building something different doesn’t guarantee a business success, whereas ensuring customer derives value will. India, unlike some of the developed countries, is in the cusp of transformation where we have both traditional old school thinking and new school of thinking co-existing with each other. This made my inquiry to innovation all the more interesting. As and when I observed some innovative way to serve customers, I started mapping them back to Doblin’s model and came up with this whole series spanning across industries.
Please find URLs to individual posts as follows:
- Ten types of innovation – Introduction
- Type 1 (Business model) – Rangde
- Type 2 (Network and alliances) – Redbus
- Type 3 (Internal process) – Narayana Hrudhayalaya
- Type 4 (Core process) – Mumbai Dabbawalas
- Type 5 (Product performance) – Reva electric cars
- Type 6 (Product system) – Amul
- Type 7 (Service) – Flipkart
- Type 8 (Channel) – New Horizon Media
- Type 9 (Brand) – Decathlon India
- Type 10 (Customer experience) – Big basket