When the going gets tough, the tough get going. This seems to be truer in case of Airtel.
I have been Airtel’s loyal customer more than a decade now, ever since I took my mobile phone connection. Few years later I have taken broadband + telephone connection as well. In both cases their customer service was really good, always used to have great experience in every other interaction of support. For example they have surprised me even during a normal phone call, which I wrote in post titled ‘A great customer experience’. However over the years their service quality is consistently taking toll. During 2011, I again wrote a post titled Irate customer – A lost opportunity, where I called out painful experience I had with Airtel, while resolving some issues related to Jwritings domain. Over the past two years their service level even gone down, which I heard from many of my friends who have Airtel connections.
My recent experience was awful when I visited them to get my mobile rate plan changed. Even after spending 30 face-to-face minutes with customer service representative he couldn’t even locate which rate plan I am currently using. My objective was to convert my plan into a corporate plan, so that I can bring down my monthly rental as the corporate plan seem to offer more benefits in terms of free minutes. The issue hit the roof when I asked him about my current data plan, when the customer service representative enlightened saying “Sir, till 2 GB data limit, you can download anything from the Internet. However after that limit you can only browse the Internet”. This guy doesn’t know the difference between browsing and downloading from the Internet. I thought I will forget my computer science fundamentals if I continue to stay in their showroom.
Definitely Indian service providers are under tremendous cost pressure due to various issues (Regulatory issues, scandals, ARPU challenges and maintaining healthy top- line etc.) in telecommunication sector. In order to meet these challenges, Airtel looks like subcontracting customer facing services to third party providers who are ruining customer relationships.