Aakash (Ubislate 7Ci) review


Aakash - Ubislate 7Ci - Review

I purchased Aakash few months back, thought of writing review on multiple aspects. To give a background, Aakash is an ultra low-cost tablet innovated and manufactured by DataWind. This organization also partnered with Government of India for distributing Aakash with subsidized option for school students, which is expected to transform education. My main requirement was to have an ultra-low cost tablet for my four year old daughter, mainly for viewing videos from YouTube. I was not bothered about anything else, so the requirement was very simple and straightforward.

Purchase experience

Pros – Made an online purchase from Datawind’s website (http://www.ubislate.com/) by placing order for Ubislate 7Bi model which comes with resistive touch screen with 3000 INR. Since they operate with razor thin margin, there is no credit card option. Only debit cards are accepted for free shipping. If you are paying by cash (on delivery), additional purchase charge is added. Overall purchase flow was smooth similar to popular ecommerce websites.

Cons – Please don’t go by the service level guarantee they claim in website (ex: 48 hour shipping). I got a call-back after about two weeks of placing the order regarding confirmation. The call center executive by default started talking in Punjabi + Hindi mixture as they are based out of Amristar. Surprisingly executive mentioned Ubislate 7Bi is out of production, but they will ship me an upgraded version (Ubislate 7Ci with capacitive touch screen) with no additional cost. I happily opted for it; shipment reached me a week later. Totally it took three weeks of shipment time. Some of my friends also mentioned about delayed shipments. So if you are looking for faster shipping with immediate use in mind think twice before opting for Ubislate.

User experience:

Overall build quality and packaging looks good, especially considering ultra low-cost option.     Ubislate 7Ci comes with 7″ touch screen, Wi-Fi interface, 512 MB RAM with Android ICS (v4.0.3), which matches my requirement of YouTube viewing using home wireless Internet.  Typical device sign-up is done with Google ID worked seamlessly. I was able to immediately install many applications from Google Store, without any major problem. The out-of the-box experience was really good.

However after using the device for some time, I observed applications took long time to load, even basic browsing became a pain. On a frequent basis, I need to use their “killapp” option to clean up unwanted processes to free up some memory. By default all applications gets installed into device internal memory, by moving some of them into external SD card (comes with 2 GB storage) made my device reasonably faster.  Battery backup also very poor, device hardly works for 2-3 hours at a stretch. Many occasions I found booting screen doesn’t show up after charging the device and I ended up doing “plug-and-pray”. This also makes me wonder if the device would ultimately stop functioning some day or the other!

Transforming education?

Aakash was projected as the tablet for transforming education in India by using ultra low-cost plus internet connection as a “one-stop” solution. I have serious concerns on how it can really help school students. Given the not-so-favorable user experience (mainly power backup & speed) adding, slower internet connection (especially in rural areas) would make the experience even worse. By the time I write this post, there are enough and more articles in the web about how this device is already failing big time in mass market adoption. Even though there is a definite market opportunity, once again bad execution failed to capitalize the opportunity. It will be another version of Simputer story.

Bottom line – Don’t buy this device, I am repenting for buying it. My daughter is not using it at all, continue to use home computer or smart phones for watching YouTube!