This is one of the best selling books in India. This book consists of two major sections. The first section is more of a ‘Self development’ stuff where the author talks about the ASK paradigm (Attitude, Skill and Knowledge) in order to raise any individual. The second sections talks about the theory ‘I’ management. The ‘I’ stand for ‘India Centric’ management. Particularly I liked the second section where the author mentions that the management policies in any country should be based on the social architecture. He compared the western and Japanese management and gives a proposal for India,which is quotes lots of examples from Mahabharata.